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Discover Strawberry Hills: New Construction Homes in Knoxville

If you’re searching for new homes for sale in Knoxville, TN, you’re likely looking for more than just a place to live—you’re looking for a lifestyle that offers comfort, connection, and lasting value. Consistently ranked among the best places to live in Tennessee for 2025–2026, Knoxville continues to attract homeowners who want the perfect balance of city convenience and natural beauty.

For those planning a move in 2026, Strawberry Hills stands out as an upcoming new construction community designed to deliver modern homes, a prime location, and thoughtful features that support the way you want to live.

A Connected Lifestyle Close to Everything

Located right beside The Village at Strawberry Hills, this community of new homes in Knoxville, TN offers the rare combination of everyday convenience and peaceful residential living. Homeowners enjoy immediate access to shopping, dining, and essential services, all while coming home to a thoughtfully planned neighborhood designed for comfort and privacy.

Just minutes from downtown Knoxville, the location places you at the center of everything East Tennessee has to offer. From nearby lakes and scenic parks to local entertainment, restaurants, and cultural attractions, adventure and relaxation are always within easy reach. Whether you’re a professional seeking a shorter commute or someone who enjoys spending weekends outdoors, this community makes it easy to balance work, lifestyle, and leisure.

Amenities for Everyday Comfort and an Elevated Lifestyle

What truly makes a home isn’t just the walls of a property and its contents, it is also the surrounding features, amenities, and comforts. When your live at Strawberry Hills, you’ll be able to access a wide range of additional comforts for a happy, healthy, and elevated lifestyle, including:

  • Two resort-style pools
  • Miles of walkable sidewalks for safe activities
  • A community clubhouse for gatherings, parties, and neighborhood activities
  • A fenced dog park
  • Two playgrounds and green spaces 

Thoughtfully Designed Modern Homes

Every lifestyle comes with its own priorities, and Strawberry Hills is designed with that flexibility in mind. This thoughtfully planned community offers a variety of new home options ranging from 1,440 to 2,454 square feet, making it easy to find a layout that fits the way you live. Each home includes practical essentials like garage spaces and is carefully designed to balance functionality, comfort, and modern style—all at an accessible price point.

Homebuyers can choose from several well-appointed floor plans, including:

  • The Ellis: A single-story layout featuring 3 bedrooms and 2 bathrooms—ideal for easy, everyday living
  • The Florence: A spacious two-story home with 4 bedrooms and 2.5 bathrooms, perfect for growing households
  • The Juniper: A two-story design offering 4 bedrooms and 3.5 bathrooms, with added space for hosting or working from home
  • The Avery: A two-story floor plan with 3 bedrooms and 2.5 bathrooms, blending comfort and efficiency
  • The Rowan: A two-story home with 3 bedrooms and 2.5 bathrooms, designed for flexible living

To make each home feel truly your own, Strawberry Hills also offers curated design packages that allow you to personalize your space. Choose from styles like Classic Comfort, Boho Bliss, or Modern Minimalist to match your aesthetic and create a home that reflects your personality from the moment you move in.

A Streamlined Buying Process and Builder You Can Trust

With Phase 3 launching in early 2026, Strawberry Hills is getting ready to begin welcoming a supportive, vibrant community of residents. To ensure a smooth, stress free move, the process is streamlined with minimal initial deposits, fast closings, and dedicated customer service. So, you can enjoy peace of mind and transparency from the moment you inquire to the first day in your new home and beyond. 

Your New Adventure Starts at Strawberry Hills: Get in Touch RP Communities Today

With more than 30 years of experience, over 700 homes built, and multiple industry awards, RP Communities brings a proven track record you can trust. If you’re planning a move in 2026 and want to learn more about Strawberry Hills, schedule a tour today and see the community for yourself.

How Gabe Thomas Is Rethinking Housing for a More Affordable Future

In the face of an ever-growing affordable housing crisis, our CEO, Gabe Thomas, is doing more than building homes — he’s rebuilding the way we think about neighborhoods, leadership, and success.

In a recent interview with Authority Magazine, Gabe shares how a drive through a middle Tennessee neighborhood sparked a career transformation, how redefining success changed RP’s future, and how we’re tackling affordability without compromising quality of life.

Whether you’re in real estate, leadership, or just passionate about community development, Gabe’s insights are worth a read.

Click here for the full interview.

Saying “No” to NIMBYism to Say “Yes” to Progress

Chattanooga is a special place. Our city has charm, character, and momentum — the kind of energy that draws families, businesses, and opportunity. It’s a place where people want to live, work, and play. But with the allure of a vibrant mid-sized city comes growth. With growth comes growing pains. And with growing pain comes something called “NIMBYism.”

NIMBY stands for “Not In My Backyard” and represents a resistance to change in one’s community. Although the NIMBY movement isn’t new, it has become far more prevalent in the Chattanooga area over the last decade. Ask any developer, policymaker, or planner, and they’ll tell you the same: Public resistance to development seems like it’s at an all-time high.

Trust me, I get it — developers are not immune to the frustration of construction. But if we aren’t careful, those seeking to prohibit development across the Scenic City could steer us away from a thriving future.

Don’t hear me say that all opposition is off base. Concerns about things like traffic, school crowding, and stormwater runoff are legitimate. But stalling growth entirely isn’t the solution.  

Chattanooga is in an exciting part of its history, and the opportunities ahead of us are seemingly endless. But in order to realize the benefits our recent and future growth can bring, we have to proceed strategically.

How the Affordable Housing Crisis Affects Us All

Affordability is such a challenge that I sometimes avoid even using the term “affordable housing” and instead use “attainable housing.” Truth be told, I’m deeply concerned about the direction we’re headed when it comes to affordability. It’s never been harder for a working family to buy a home in Chattanooga — and it’s only getting worse.

The math is simple: When supply doesn’t keep up with demand, prices rise. And when prices rise, families get priced out, people leave, and more of our friends and neighbors find themselves unhoused. If we want to be a city where people from diverse backgrounds and varying professions can live, we have to focus on increasing supply.

The challenge, though, is that cost isn’t just an issue for homebuyers — it’s an issue for the people building homes, too. From the time we founded RP Communities in 2018 until now, the cost of a build from the slab up has increased by 50%, nearly to the dollar, while everything below that (think stormwater and sewer) has increased by 100%.  

If you look at data related to the wealth of people who own homes vs. those who don’t, the disparity is significant. We are on the cusp of losing the reality of homeownership as a society. At RP, keeping the option of homeownership alive is one of the biggest motivators for our team.

Partnership, Not Polarization

So you’ve heard what we’re all up against. Let’s talk about some ways you can get involved in affecting positive change.

To community members, I’d say attending community meetings and approaching conversations from a partnership perspective is a great place to start. The best community meetings I’ve attended aren’t the ones where everyone agrees — they’re the ones where people show up with real concerns, clear priorities, and a willingness to listen. That’s how productive conversations happen. If your neighborhood association has a group planning a meeting, see if anyone is moderating. If not, find out if you can help field concerns ahead of time and facilitate the conversation so it’s productive.  

Developers have a responsibility here, too. More than anything, I’d recommend approaching communities with empathy. Yes, developers take on huge financial risk — sometimes tens of millions of dollars — but we also know that our projects affect real people. We should always be asking: What are the real concerns of the neighbors? And are there ways we can address them?

But it has to go both ways. If the answer to any challenge is just “no” from either side of the conversation, we don’t have a partnership — we have a dead end.

What Responsible Growth Looks Like

Responsible growth means being intentional. It means looking at sewer capacity, stormwater management, tree preservation, and traffic flow before a shovel hits the ground. It means thinking through price points, density, and long-term community needs. And it means acknowledging that the way homes looked 20 years ago just isn’t viable today. We can’t keep building the same big-lot, wide-street homes and expect affordability to follow. That model, unfortunately, just doesn’t work anymore.

If we want to preserve the American dream of homeownership, especially for younger generations, we need to build smarter, denser, and more affordably. That’s the future I believe in, and the one I’m committed to creating.

No one likes construction. It’s noisy, inconvenient, and messy. But so is progress. You don’t get new schools, upgraded sewers, better roads — or that Trader Joe’s on the Southside everyone was hoping for — without first enduring the headache of change. Just like a diet or a home renovation, you have to push through the discomfort to get to the reward.

And the reward is big. More housing means more tax revenue. That means better schools, stronger infrastructure, and new opportunities for everyone.

Looking to the Future

I’ve been in Chattanooga for a long time. I’m raising a family here, and I don’t have any intention of leaving. I believe this city is at a pivotal moment — one filled with incredible potential as well as serious risk. We have a chance to become a model for responsible growth in the Southeast. But only if we’re willing to say “yes” to progress.

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